What's In Your Bag?
A quick turn evaluative study on how users interact with a reminder on what items they previously added to their bag.
Overview
Company
Under Armour
Team / My Role
Team of one / senior researcher
Timeline
One week
Impact
Recommendation on moving forward with concept and selecting what design to show to users first for A/B testing
Opportunity
Under Armour had a successful saved items/wishlist feature, but their analytics showed that many users still utilized their bag as a place to save items to revisit. This tends not to lead users to convert. After some earlier feedback on reminders on the site, Under Armour wanted to ensure a "what's in your bag"- style reminder was as effective and frictionless as possible.
Methods
Unmoderated Evaluative
Methodology
5 Mobile Web Customers
Number of participants
Age 18-23
Demographic focus requested by stakeholders
UserTesting.com
Tool used for recruiting and testing
Process
Participants were tasked with answering generative questions around their previous experiences and feelings regarding "what's in your bag" style reminders, and then gave evaluative feedback on competitors.
Findings
Next Steps
